Portfolio

Project Operations
& Digital Marketing

Natalia Velázquez

01About Me

Who’s Behind the Work?

My current work focuses on turning new and renewed client agreements into projects that are ready to move. I work from understanding what was sold through strategy alignment, coordination, client approval, and launch. I enjoy bringing structure to projects and making sure every step moves forward with purpose.

I'm also pursuing my Master's in Digital Marketing, E-commerce & Artificial Intelligence at OBS Business School. Beyond expanding my knowledge, the program has helped me build greater confidence in understanding digital products, asking better questions, and providing clients with more thoughtful guidance.

What's Next

My goal is to continue building a career at the intersection of project management and digital marketing. I enjoy creating structure behind the scenes, bringing clarity to complex processes, and helping ideas move from planning to execution.

Plot Twist

I grew up not caring about makeup at all… and somehow became the person everyone asks to do theirs. Today, the beauty industry is one of the spaces that inspires me most, not only because I love the products, but because I love how creativity, branding, and confidence can influence how someone feels.

Natalia Velázquez — professional portrait

02Skills, Certifications & Tools

What I bring to every project

Certification

Google Project Management Professional Certificate — Coursera

Education

OBS Business School

Currently Pursuing

Master's in Digital Marketing, E-commerce & Artificial Intelligence

University of Puerto Rico at Bayamón

Bachelor of Business Administration — Concentration in Management

Tools & Platforms

Project & CRM

Advertising & Digital Marketing

Social Media

Productivity

Creative Tools

03Selected Work

From Strategy to Execution

A look at how I coordinate projects, organize workflows, and support marketing initiatives from planning through execution.

Operations01

Experience

Infomedia · Professional Experience

Digital Strategy Onboarding & Coordination

Coordinate client onboarding and internal handoffs to support the execution of digital marketing services across multiple client accounts.

Tools

Odoo · Google Ads · Meta Ads · Billboards · Google Business Profile · Directory Profile

By the Numbers

20+Clients supported monthly as a primary point of contact

120+Client accounts successfully onboarded and transitioned

2–4 WksTypical onboarding turnaround based on service scope

Centralized Knowledge Hub

Built a centralized team resource in Google Drive to improve information accessibility, process consistency, and new-hire onboarding.

Project Workflow

Client Onboarding

Validate business information, contacts, contracted services, and account details.

Strategy Alignment

Discuss goals, priorities, audience, creative direction, offers, and campaign expectations with the client.

Internal Briefing

Translate client requirements into detailed briefs and actionable instructions for internal teams.

Production Coordination

Coordinate with production teams as campaign assets and deliverables are developed.

Client Review & Approval

Present completed deliverables to the client, consolidate feedback, and secure final approval.

Launch & Account Handoff

Coordinate approved deliverables for launch and transition the account to Customer Experience for ongoing management.

BMA Group Global · Professional Project

Outplacement Program Operations

Coordinated participant operations for an outplacement initiative supporting displaced workers through structured outreach, career needs identification, resume development, and ongoing workforce transition support.

My Role

Project SupportReportingStakeholder CoordinationData Management

Tools

HubSpot · Excel · Word · Monday.com

Results

$300K+

Project Scope Supported

83%

Reduction in Reporting Time

85%

of Project Interactions Managed

21%

Average Voluntary Active Participation

Academic Project

SEO Audit & Digital Strategy

Collaborated on a SEO audit and optimization strategy focused on keyword opportunities, search intent, competitive positioning, and organic visibility.

My Role

SEO ResearchKeyword AnalysisCompetitive ResearchStrategic Recommendations

Tools

Screamingfrog · Keyword Surfer

View Project

Keyword Opportunity Snapshot

Search demand · Competition opportunity · Intent

Keyword	Search Volume	KEI	Intent
Masajes Barcelona	14,800	15.98	Commercial
Depilación Láser	40,500	237.37	Commercial
Maderoterapia	18,100	120.44	Commercial
Manicura	49,500	439.90	Commercial

The analysis combined search demand, competitive opportunity, and commercial intent to prioritize keywords with stronger potential for organic visibility.

04Featured Case Study · Bettina

Creator-Led Beauty Launch

From Creators to Customers

Concept Case Study · Project Management & Influencer Marketing

A concept case study designing and coordinating a lean, six week micro-influencer campaign for a bilingual beauty brand, from creator sourcing and briefing through content approval, reporting, and campaign wrap up.

Bettina Cosmetics nail polish — product hero

Project Scope

6 Weeks

Campaign Timeline

6 Micro-Influencers

Bilingual Creator Mix (ES/EN)

$13,200

Lean DTC Campaign Budget

1 Standardized Reporting Template

Across Every Creator

Concept project assumptions

Initiate→Align→Plan→Build→Control→Launch

View Full Case Study

Project Operations& Digital Marketing

Who’s Behind the Work?

What I bring to every project

OBS Business School

University of Puerto Rico at Bayamón

From Strategy to Execution

Client Onboarding

Process Improvement & Reporting

Marketing Operations

Digital Strategy Onboarding & Coordination

Outplacement Program Operations

SEO Audit & Digital Strategy

Keyword Opportunity Snapshot

Creator-Led Beauty Launch

Have a project in mind?

Project Operations
& Digital Marketing